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搅局者进入中国彩电产业的“混战”时代将来临？

中国彩电产业的“混战”时代将来临?或许是的。 inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">中国彩电产业的 混战 时代将来临?inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">或许是的。 彩电业最终有一场战争在所难免。 创维集团CTO、创维RGB公司董事长兼总裁王志国近日表示。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 据2018年度彩电行业研究发布会报告显示，继2017年彩电销量大幅下滑之后，2018年国内彩电市场依然低迷。去年，国内彩电市场零售额规模为1490亿元，同比下降8.6%。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 奥维云(AVC)黑电事业部研究总监揭美娟表示： 当下的彩电行业确实没有摆脱存量市场环境下低价竞争的困扰，但是国家政策、重点彩电企业的信心、面板供大于求等诸多利好因素正在释放积极信号，我们对2019年的彩电行业保持乐观期待，预计2019年彩电销量增长2%。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 而与此同时，华为等制造业巨头将进入电视领域的消息不断传出，华为除了供应链上持续做准备之外，也在收揽电视方面的人才，这让彩电市场的战势更为紧张。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 海信、长虹、TCL等企业纷纷搬出了自家的AI+IoT战略。近日，创维也正式对外发布了大屏AIoT生态战略，将其命名为 创维Swaiot ，并推出首款创维AIoT生态产品Q80系列电视。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 在家电行业观察家刘步尘看来，创维这场发布会有一个迫在眉睫的现实背景 华为即将入局电视领域。有消息称，华为将在今年4月份推出电视产品，年销售目标是1000万台。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei然后测出力的巨细 UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 在企业 混战 之时，彩电业也迎来多元技术发展的态势，8K超高清、IOT、5G都成为新风向。

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font2016年刚果钴产量同比降落7.35%-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 揭美娟表示： 8K超高清和IOT等新技术的发展，让行业机遇和挑战并存，机遇在于能够为彩电的发展寻找增量突破口，挑战在于这是考验彩电企业综合能力的时刻，长尾型依靠价格战冲量存活而没有技术和资金积累，没有良好造血能力与远见的企业，将在未来的5G+8K+IOT浪潮中被淘汰。

inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">

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inkMacSystemFont, Helvetica Neue , PingFang SC , Hiragino Sans GB , Microsoft YaHei UI , Microsoft YaHei , Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; text-indent: 0px; box-sizing: border-box !important; word-wrap: break-word !important;">portant; word-wrap: break-word !important;"> 她认为： AIOT的作用简单的理解就是为电视这个 公共屏 赋能，让电视与所有智能设备互联互通，用户可以通过电视来了解和控制其他设备，从而使得电视成为智能家居中心。目前不少企业提出的构想和体验产品功能还是很实在的，虽然存在一些逻辑不顺和操作不便利的初级问题，但是随着概念逐步落地，技术更加成熟，未来智能家居生活的模样会被勾勒的越来越清晰。

搅局者进入中国彩电产业的 混战 时代将来临？ 由中国机电产品交易（简称机电）整理发布。如需要转载，请注明文章来源，更多关于机电行业资讯，请点击关注：中国机电产品交易 机电信息

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